When SEO was first introduced as a concept, bloggers saw it as an amazing opportunity to get organic traffic to their platform. The rate at which Google was growing, bloggers imagined a time when they could be running multiple websites at the same time and making a stable and sufficient income.
Many bloggers who imagined this have infact gone on to become influencers in their respective field. However, many have been derailed after facing excessive competition in their niche.
Competition is inevitable. The world we live in today, there is competition is what may seem the most narrow niche imaginable.
So what is the solution?
Content marketing has been regarded by many as a way to negate competition-related problems and use the quality of the content as the sole lynchpin for getting greater traffic.
Why is Content Marketing the Solution to Competition Woes?
So you belong to a field with a lot of competition. To make matters worse, you are a single blogger fighting against businesses who can hire three or four writers to compete against you. What is the next step?
Do exhaustive keyword research? Your competitors are doing the same.
Write more content? Your competitors already have the resources to create more content than you?
Spend time promoting content on social media? If you don’t have a large and engaging following on a major social platform, this won’t work either.
So what do you do?
The answer is simple – go back to the basics. Write original and good content.
Good content does not mean writing SEO-optimal content. In heavy competition, competing for keyword metrics is futile. You need to touch your audience on a deeper level with content tailored to engage them, not the search engine.
The worst thing you can do is copy your competitor’s keyword or content strategy. Your competitors are good at what they do. You have to figure out what they are failing to do, and how you can do it.
This is why content marketing is the best solution to negating competition woes.
How to Beat Competition with Content Marketing?
If the solution is writing good content, the simple question to ask is – how should one create good content?
Good content can be anything unique and original that other competitors cannot compete against. It can something as unique as your style of writing or approach in breaking down topics. Developing this takes time and effort.
You will also need to be clever in choosing the kind of topics you write on. Getting drawn into competing for mainstream topics will become problematic and lead to a decline in traffic numbers. However, identifying gaps in the content of competitors and expanding on it in your own content is the way to go.
In Conclusion
In conclusion, this article covers how content marketing can be used as a key part of negating heavy competition.
About the Author – Daman Singh is a digital marketing trainer and content writing expert with an eye for finding unique topics and writing content on them. He currently writes guest posts for Eduburg, an institute known for its best digital marketing course in Delhi.