How to brand yourself or your company/product online? Here are 10 practical and useful tips to monitor your online reputation and above all how to be able to influence it. In short: 10 tips how to brand ‘yourself’.
According to Kristie Rimmele, Internet Marketing and Branding Expert, 75 percent of consumer buying decisions are based on emotions. This relates to the sales philosophy of “selling to the benefit.” This means that consumers don’t purchase a product or service per se but the benefit that product or service provides. The goal of branding for [...]
Is it possible to find inspiration for our design work in such big sport event? Can we learn something form such big sport event? In this article, I would like to take a different look at Wimbledon, and show you what designers can learn and how can be inspired by premier tennis event in the [...]
Design firms use questionnaires to help identify their clients’ needs. The questionnaire below is a translation of my Dutch Logo-Questionnaire and may be used as a basis for creating one of your own.
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